DTG printing has a lot of advantages for your company. DTGprinting may be incredibly inexpensive and effective if you design a businessplan that can accommodate modest orders.
DTG printing has a lot of advantages for your company. DTGprinting may be incredibly inexpensive and effective if you design a businessplan that can accommodate modest orders. Therefore, if you're still debatingwhether I should get a Direct to Garment printer, I'd have to answer yes,without a doubt. Would now be a good time to purchase a DTG printer? That, myfriends, is the question that must be addressed together with the issue ofwhether or not DTG is lucrative for me.
One benefit of DTG for screen printers is the ability toprovide a single sample to the customer before beginning a large-scaleproduction of a screen printing order. Additionally, they have made significantinvestments in hybrid screen printing, which combines DTG applications with abottom substrate printed with a screen. Given that DTG printing enables greatlevels of personalization, the end product's cost could also rise. In anyevent, technologically speaking, Kornit has achieved considerable strides inthe overall DTG printing sector.
Choose DTG for things like pictures unless you're an expertat printing complicated works of art (unless the customer requests a largequantity). Based on the above, an initial investment starting at 18K makes alot of sense and launches the company into the DTG printing industry with asignificant chance of success. The business strategy of the maker of DTGprinting is based on what is referred to as the "razor blade model."Several DTG printers, including one of the earliest two-deck DTG printers, areproduced by Col-Desi.
Because DTG requires no setup fees, has a quicker return oninvestment when sold at retail, and prints more quickly, it is morecost-effective for small orders than screen printing. They provide a long listof offerings and services in addition to DTG printing, as well as a strongsupport team with access to a wealth of instructional materials. Let's comparethe costs of screen printing and DTG for a 50-shirt order with 4 colors. As anillustration, Andre Howard, the proprietor of Design 2 Ink, purchased a RicohDTG printer and launched his side venture of printing t-shirts whilemaintaining his full-time employment.
Yes, you will hear DTG supporters disparage traditionalscreen printers, and screen printers that use DTG dismiss it out of hand. Overthe next five years, we anticipate the emergence of dozens more DTG printingproviders and manufacturers. A high-end DTG machine cannot be installed in mostscreen printing companies without reliable temperature control, it is crucialto remember this.
Recognize the economic benefits of DTG printing.
Profit is equal to Your Costs - Your Selling Price at itsmost basic level. When you print a personalized t-shirt for $3.00 and then sellit for $13, your profit is $10.00.
Be aware that there will be some differences based onaspects like your market, region, t-shirt design, and brand. For simplicity'ssake, we chose some simple numbers as samples. To be safe, these areconservative projections based on averages often observed in the sector.
Depending on the artwork you're printing, for instance, theprice of ink per t-shirt will change. A modest chest logo may be printed on alight-colored t-shirt for as low as $0.25, while a 16′′ by 20′′ graphic that ishighly saturated and printed on a dark-colored shirt (and calls for theaddition of white ink) can cost as much as $1.50.
T-shirt prices differ as well, depending on the brand,quality, and design of the garment. T-shirts typically cost between $2.50 and$4.00 each when bought in bulk.
You have a lot of flexibility when deciding on the retailpricing for your printed t-shirt, but you also need to have a solid grasp ofwhat your target market is prepared to spend. A basic t-shirt can cost aslittle as $10 or as much as $50 for designer versions. Do your homework andfind out what your rivals are charging. What do popular websites and nearbyshops charge? Then adjust your rates appropriately.
Is it that simple to earn money with DTG?
Sure and no. The idea of producing money using DTG is ratherstraightforward, as you can see from our example. Make a profit by designing at-shirt, printing it, and selling it. To expand your clientele and boost sales,however, you must work hard, just like in any other type of business.
The good news is that direct-to-garment printing providesmany chances for growing sales and creating a scalable home company, meaningyou may start small by selling t-shirts to nearby companies and schools, andeventually grow your operation into a full-time job.
Consequently, how do I sell 500 or even 1,000 t-shirts?
You now have a better understanding of the potential incomeDTG might bring you, but how do you get started selling t-shirts? Furthermore,how many can you expect to sell? Building a clientele is key, and selling tofriends and family is one of the simplest ways to get started. Have you orsomeone you know had children in elementary, high school, or college? Shareyour fantastic designs on social media and let everyone you know know that youcan print personalized t-shirts at a low price. Also, always remember to askfor referrals for new customers after you receive an order.
Some of our best clients grew their companies purely viaword-of-mouth advertising. For instance, Andre Howard, the proprietor of Design2 Ink, bought a Ricoh DTG printer and launched his side venture making t-shirtswhile he kept up his full-time job. Only two months after purchasing his firstprinter, Andre found that by concentrating on networking and offering top-notchcustomer service, he was able to accomplish so much business that he had toresign from his day job to devote all of his time to his DTG business.
The stories of Tonya and Troy Ferguson from Honeybee Print& Apparel are remarkably similar. They were able to grow their business byselling t-shirts to their network of friends and family, and only one monthafter buying their first Ricoh DTG printer, they had to buy a SECOND one tokeep up with demand.
Free samples' influence
Giving out a free t-shirt is one of the most effective,time-tested strategies for generating business. Many of our customers foundthis to be a very successful strategy for establishing their first clientelewhen they were just getting started.
Create a design that has the name of your company, yourcontact information, and a statement stating that you provide limitless colorprinting with no setup costs or minimum orders. Don't forget to provide roomfor an extra, sizable logo. Target your neighborhood businesses and schools,and then send or personally deliver to them a bespoke sample with their logo ormascot on it.
They will probably want to wear the t-shirt since it hastheir brand, and because you printed your company name and a brief salesmessage on it, they will know who to get in touch with if they need customt-shirts.
Speaking of unpaid samples...
You undoubtedly have many questions now that you are awareof the fundamentals of earning money using DTG. In addition to creating andsupporting the greatest direct-to-garment printers available, Ricoh DTG takesgreat satisfaction in working closely with its clients. We are dedicated tohelping you get started in DTG quickly, and we'll be there for you as youexpand your business.
Call or send us a message using the form below to get adeluxe sample print pack, price details, information on whether you qualify forany discounts, and additional tips on how to run a profitable t-shirt companyutilizing a renowned Ricoh DTG printer.
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